Fashionably, Danu Featuring - Double XL Today I embrace by curves, with Double XL, a place where you are not judged J Adhisha has worked with cotton and linen to rock this collection for me, and you can see this on their shelves soon, Adhisha who her self has battled weight issues says dressing should make you feel good, and no matter what your size is I loved dressing this collection and I paired some with my favorite LOVI sarongs to give a island lookJ Why the name Double XL? How was it received when you first said the name out? The concept of the store was to cater to the “plus size” populace in Sri Lanka. The brand name ‘’Double XL’’ surprisingly was an overnight hit and fortunately for us, it was well received by our clients.
It ended up being rather quite a sensation among this target market eventually. Tell me about your collection which you have featured in this shoot? I have managed to pick some of the latest trends globally and come up with a collection that is stylish yet simple for our gentlemen. This shoot will feature an array of men’s clothing, evening and casual wear using cotton and linen fabrics with a tie and dye and batik ornamentation. What would you say is missing in men’s fashion in Sri Lanka? I find men’s fashion, especially in Sri Lanka to be rather monotonous. Only a few brave men will go that extra mile to take that risk and put together something quite exquisite. As Yves Saint Laurent once went to say, ‘’ Fashions fade, style is eternal’’. I am a firm believer in this ! As a brand how many pieces do you put out in every collection? Do you also custom make? In General terms we produce 5 pieces each from a design. Our sizes range from XL to 7XL. We have a talented pool of in-house designers so yes; we do consider bespoke clothing. I don’t see a reason why we shouldn’t ! Tell me the story, what made you start this? I personally believe that all of us should eat right, dress right and it is an impetus to maintain a healthy life style. But being plus size i truly understood the pain and agony our plus size friends endured on a daily basis especially to find suitable clothing that is comfortable yet stylish. In this ever changing world, ''Change'' being inevitable, we have to realize that all of us go through body transformations with time, However it is quite important for one to feel comfortable yet stand out during all these stages. This was what gave birth to Double XL. Would you get into regular size clothing? We at Double XL have been fortunate enough to build a strong brand identity over the past couple of years. Over the years we have evolved into an exclusive plus size boutique store. So, No we wish to continue to cater to this target market. Would you be going online soon? We already have looked in to this option although we believe that our clients are more comfortable when they wear the merchandise and are able to experience sheer happiness with a perfect fit, body type and shape as plus size clothing is very tricky and the fit depends body types. What is the process of creating and marketing your design? Your design inspiration. Our designers work tirelessly to achieve an end product that is in line the global fashion trends but yet is comfortable. Hence importance is given to, Fabric types, Fabrication, Body Fit, Body type, color and design to achieve the said. This is our passion. There is no greater feeling than to provide our clients with what they expect, not only in comfort but also in quality and a perfect fit.
Who do you envision wearing your work? Do you think about this when you work on designs? I am dedicated to serve plus size individuals as myself as I, personally am aware what they require in terms of fashion, comfort and fit. What would you say are 5 important items which need to be in any man’s wardrobe? I would include the following: Shirts - Both long and short sleeve Pants - Denims and cotton T-Shirts - Both polo and crew necks Shorts - Including three quarters Comfortable under wear
Photographer – X IRIS
